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Lesson 3: How to Start an Online T-shirt Store


In our last lesson, we brainstormed and evaluated niche ideas on which to base your t-shirt business. Today, we’re going to generate your business’ name, create your first logo, and lay the groundwork for your online store.

Naming Your Business

You know the old Shakespear quote, “what’s in a name?”

While they might not matter for a rose, they really do matter for a business.


Because the name you choose will let potential customers know what you sell even before seeing your products.

It’ll show up your URL, logo, ads, emails, social pages…almost everywhere!

But don’t let the importance of this step scare you off.

If you follow the three steps laid out below, you can skip all the guesswork and generate dozens of great options in just a few minutes.

Here’s a simple, 3-step process for naming your business:

  1. Type your niche
  2. Copy your favorite words into the Business Name Generator
  3. Browse the results for anything that sounds interesting or unique

To demonstrate, I typed the word garden into WordAssociations.netand received the word bloom in my results. I then pasted bloom into the Business Name Generator.

Out of all the suggestions I received, I liked Young Bloom the most (which I tweaked slightly to Young & Bloom).

You may need to repeat this process with different words until something stands out, but after a few tries, you’re sure to land on something great.

Now that you’ve figured out your name, it’s time to put it to use.

Creating Your First Logo

To make this step easy, Shopify also offers a free logo maker.

With just a few clicks, you can generate a professional logo to start using today, or provide to a designer for inspiration.

To show you what the logo maker is capable of, here’s what it helped me put together for Young & Bloom in under a minute:

Here’s the 3-step process for creating your own:

  1. Type your store name into theShopify logo maker and choose a font
  2. Select an icon and frame that best represents your niche and name
  3. Tweak and experiment with positioning and framing

That’s all it takes to create your first logo! If you’re interested in having something custom designed by a professional, I’ll share the best ways to find talented designers the next lesson.

At this point, you’ve decided on a niche, named your business, and created your first logo.

Now it’s time to put it all together on your brand new online store.

Don’t forget your bonus content

Course attendees can receive the exclusive bonus pack—including a 22-minute marketing course—by signing up for an extended 30-day free trial of Shopify and selecting a plan.

Once you’ve selected a plan,submit your store’s URL using this form (you don’t need to remove your storefront password or open your store to the public). Delivery usually takes between 24-48 hours.

Starting and Designing Your Store

If you haven’t already, click the button below to start your 14-day free trial of Shopify. Remember to sign up using this email address to ensure you get your bonus content.

Don’t worry – your new store isn’t accessible to the public yet. Until your big launch day, anyone who visits your store will need to enter a password to view your work-in-progress.

Once you’ve signed up and logged into Shopify, one of the first things you’ll need to do is pick a theme. For new t-shirt stores, we suggestSimple (left) or Brooklyn (right).

Both themes are free, look great, and are perfectly suited for t-shirt businesses like yours. But if you’d like more options, you can browse over 100 free and premium themes in the Theme Store.

Once you’ve made your selection, follow these steps to upload your logo.

At this point, you can start making design decisions and tweaking colors, layout, and the overall look-and-feel of your online store.

To help, I’ve listed Shopify’s best design resources for you below:

Take some time to read through them, get inspired, and start having fun with your store’s design. If you need help, consider hiring a professional web designer from Shopify Experts.

How to Collect Your Profits

Your store will accept credit cards automatically, but in order to have your profits deposited into your bank account, you’ll need to provide Shopify with some additional information.

To start, simply click the “complete account setup” button on your payments page in Shopify. When you’re done, your store’s profits will begin automatically depositing into your bank account.

Don’t forget to claim your exclusive invite to our private Facebook group for t-shirt merchants. Join now to chat about lessons, learn from other students, and stay motivated!

What’s Next?

In your next lesson, you’ll learn how to create (or affordably purchase) beautiful, high-quality t-shirt designs.

You’ll also be given a list of websites that provide free image editing tools, eye-catching fonts, and icons with which you can start getting creative.

If you’ve decided not to create your own t-shirt designs, you’ll also learn where to commission designs from talented artists for as little as $5.



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